Russ Catanach is Marketing Director at Beezwax, as well as host of the podcast DIY For Business. He’s sharing his insights, especially from a business perspective, on being a longtime Claris FileMaker user and developer.
Harnessing momentum is a crucial factor in business success. You can fuel innovation, enhance efficiency, and foster growth by leveraging past achievements and embracing swift progress.
Continue reading “Harnessing Business Momentum with Claris® FileMaker®”
The process for creating Google Display ads, using a system to optimize collaboration between Design and Marketing teams.
Our design team wanted to implement a design system that could quickly generate different variations of Google Display ads in multiple sizes. This system had to balance creative freedom and brand adherence. We wanted a user to be able to change content, colors, backgrounds, buttons and other visual elements without further involvement from a designer. However, it was important to create a controlled environment so the ads would stay on brand and follow a conceptual and visual pattern.
Continue reading “System for Success: Atomic Design for Google Display Ads￼”