Jinal Shah is a UX Designer at Beezwax. She shared the process for creating Google Display ads, using a system to optimize collaboration between Design and Marketing teams.
Our design team wanted to implement a design system that could quickly generate different variations of Google Display ads in multiple sizes. This system had to balance creative freedom and brand adherence. We wanted a user to be able to change content, colors, backgrounds, buttons and other visual elements without further involvement from a designer. However, it was important to create a controlled environment so the ads would stay on brand and follow a conceptual and visual pattern.
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