Tag: seo

System for Success: Atomic Design for Google Display Ads

Avatar photo by Beezwax Team
Posted in All, Business, Design, FileMaker, Marketing

Our UX/Design team shared their process for creating display ads, for Google Ads and social media campaigns, using a system to optimize collaboration between Design and Marketing teams.

Our marketing team wanted to implement a design system that could quickly generate different variations of display ads in multiple sizes, based on IAB Fixed Size Ad Specifications. This system had to balance creative freedom and brand adherence. We wanted users to be able to change content, colors, backgrounds, buttons and other visual elements without heavy involvement from a designer. However, it was important to create a systematic approach, so ads would stay on brand and follow a conceptual and visual pattern.

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Google Ads Essentials: Common Challenges in Ads Performance

Avatar photo by Russ Catanach
Posted in All, Business, Marketing

Google Ads, previously known as Google AdWords, has become indispensable to business advertising strategies. It’s no longer just an option; it’s a pivotal element in a company’s marketing efforts.

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Data Gold: Uncovering Qualified Sales Leads in Your Database

Avatar photo by Russ Catanach
Posted in All, Business, Claris Development, FileMaker, Marketing

Will a new client contact me today? Will they tomorrow?

As a business owner, salesperson, or marketer, you cannot afford to wait for business to come to you passively. You are likely doing everything you can think of (and afford) to attract new business while also doing your best to keep past customers happy.

What you may not realize is that you are sitting on a gold mine. There’s a treasure trove of past leads and customers that you must do everything possible to activate. Mining through your Contacts database is like panning for gold. Sure, it can be tedious, but the Gold Miners who actively search regularly find areas likely to be more prosperous.

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