Category: Marketing

Dreamforce 2024 Recap

by Russ Catanach
Posted in AI, All, Beezwax News, Business, Community, Data Analytics, Events, Machine Learning, Marketing, Slack, Tableau

Dreamforce was often a bit of a disruption for me as a San Franciscan—traffic, closed roads, did I mention traffic? This year, instead of sitting in my car waiting to inch forward, I shared a Waymo to get around The City, and experienced Dreamforce firsthand. As a marketer and technologist, I was eager to see how Salesforce presented itself. As a company, Beezwax paid close attention to this conference, especially innovation happening with Tableau and Slack.

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System for Success: Atomic Design for Google Display Ads

by Beezwax Team
Posted in All, Business, Design, FileMaker, Marketing

Our UX/Design team shared their process for creating display ads, for Google Ads and social media campaigns, using a system to optimize collaboration between Design and Marketing teams.

Our marketing team wanted to implement a design system that could quickly generate different variations of display ads in multiple sizes, based on IAB Fixed Size Ad Specifications. This system had to balance creative freedom and brand adherence. We wanted users to be able to change content, colors, backgrounds, buttons and other visual elements without heavy involvement from a designer. However, it was important to create a systematic approach, so ads would stay on brand and follow a conceptual and visual pattern.

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Google Ads Essentials: Common Challenges in Ads Performance

by Russ Catanach
Posted in All, Business, Marketing

Google Ads, previously known as Google AdWords, has become indispensable to business advertising strategies. It’s no longer just an option; it’s a pivotal element in a company’s marketing efforts.

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Data Gold: Uncovering Qualified Sales Leads in Your Database

by Russ Catanach
Posted in All, Business, Claris Development, FileMaker, Marketing

Will a new client contact me today? Will they tomorrow?

As a business owner, salesperson, or marketer, you cannot afford to wait for business to come to you passively. You are likely doing everything you can think of (and afford) to attract new business while also doing your best to keep past customers happy.

What you may not realize is that you are sitting on a gold mine. There’s a treasure trove of past leads and customers that you must do everything possible to activate. Mining through your Contacts database is like panning for gold. Sure, it can be tedious, but the Gold Miners who actively search regularly find areas likely to be more prosperous.

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Harnessing Business Momentum with Claris® FileMaker®

by Russ Catanach
Posted in All, Business, Claris Development, FileMaker, FileMaker 19, FileMaker 2023, Management, Marketing, Organization Development

Russ Catanach is Marketing Director at Beezwax, as well as host of the podcast DIY For Business. He’s sharing his insights, especially from a business perspective, on being a longtime Claris FileMaker user and developer.

Harnessing momentum is a crucial factor in business success. You can fuel innovation, enhance efficiency, and foster growth by leveraging past achievements and embracing swift progress.

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